from the people
behind Cakeshop

A cupcake with a wafer round topper displaying Cakeshop's logo.A cupcake with a wafer round topper displaying  Wowify's logo.A yellow graphic wiggle shape
wowify brings quality edible branding to your business or event
A cupcake with a wafer round topper displaying  Wowify's logo.A yellow graphic wiggle shape

10+ years of experience
proudly supporting businesses & events since 2012

made in the UK
all designed and produced at our studio in Bath

2 million+ cakes & cocktails toppers each year
trusted by customers worldwide

fast turnaround
need it quickly? We can deliver in as little as 24 hours for last-minute deadlines

10+ years of experience
proudly supporting businesses and events since 2012

made in the UK
all designed and produced at our studio in Bath

2 million+ cakes & cocktails topped each year
trusted by customers worldwide

fast turnaround
need it quickly? We can deliver in as little as 24 hours for last-minute deadlines

our story so far...

we’ve been on a journey to add a little more wow to every
menu, moment, and milestone.
here’s how we got here:

2012
Emily and Joe were both working full-time jobs when they started printing edible cake toppers from home - jubilee crowns and sheets of butterflies for local bakers. every morning, they’d fill the post boxes on their way to work.
2014
we launched the very first version of Cakeshop.com. it was pretty basic, but it meant customers could finally upload their own photos for us to print. we hired our first team member that year too and even sponsored a local football team.
2015
we moved into our own unit (with plenty of help from friends and family to refurbish it), and it’s still home today.
2018
our first big collaboration arrived with Revolution Bars. we started by supplying edible butterflies for salads, before pioneering edible drink toppers after months of testing and experimenting.
2020
the team grew to 10 full-time staff and we invested in top-of-the-range laser equipment, pushing the limits of what’s possible in edible marketing and personalisation.
2021
not everything has to be edible to create a wow. our non-edible glitter toppers became an instant hit, and remain one of our bestsellers.
2022
we brought a designer in-house to expand our range, sharpen our quality, and better support our business customers.
2023
a record-breaking year. we shipped more than 7,000 orders in a single week for King Charles III’s coronation.
2023
a big birthday deserves a big bake: we worked with the RNLI on their 200-year celebrations, delivering nearly 250,000 toppers to support their fundraising.
2025
the big one. a brand-new Cakeshop.com goes live, and so does Wowify. our new brand is built for larger orders, menus, and special events… created to turn the ordinary into something unforgettable.

our story so far...

we’ve been on a journey to add a little more wow to every
menu, moment, and milestone.
here’s how we got here:

2012

Emily and Joe were both working full-time jobs when they started printing edible cake toppers from home - jubilee crowns and sheets of butterflies for local bakers.
every morning, they’d fill the post boxes on their way to work.

Edible Butterflies being printed on our first edible printer.
Edible Butterflies being printed on our first edible printer.

2014

we launched the very first version of Cakeshop.com. it was pretty basic, but it meant customers could finally upload their own photos for us to print.
we hired our first team member that year too and even sponsored a local football team.

A screenshot of Cakeshop's first Cake Topper website.
A football team photo from a local team with sponsored Cakeshop shirts.

2015

we moved into our own unit (with plenty of help from friends and family to refurbish it),
and it’s still home today.

Emily & Joe's son hard at work helping build our first unit.

2018

our first big collaboration arrived with Revolution Bars. we started by supplying edible butterflies for salads, before pioneering edible drink toppers after months of testing and experimenting.

Testing out cocktail toppers at the unit, in partnership with Revolution Bars.

2020

the team grew to 10 full-time staff and we invested in top-of-the-range laser equipment, pushing the limits of what’s possible in edible marketing and personalisation.

Higher qaulity printing with new equipment.
A cocktail with a custom shaped  topper of a vintage pin-up girl.

2021

not everything has to be edible to create a wow. our non-edible glitter toppers became an instant hit, and remain one of our bestsellers.

Multi-coloured glitter toppers in our 12 glitter shades.
Our best-selling custom birthday glitter topper design.

2022

we brought a designer in-house to expand our range, sharpen our quality, and better support our business customers.

Custom cut out cocktails for Altos's tequila to celebrate Day of the Dead.
New creative vampire teeth topper thanks to our in house designer.

2023

a record-breaking year. we shipped more than 7,000 orders in a single week for King Charles III’s coronation.

Our King Charles III Cupcake Toppers.
Hundreds of orders being shipped out in bags and envelopes.

2023

a big birthday deserves a big bake: we worked with the RNLI on their 200-year celebrations, delivering nearly 250,000 toppers to support their fundraising.

RNLI Cupcake toppers
RNLI Cupcake toppers

2025

the big one. a brand-new Cakeshop.com goes live, and so does Wowify.
our new brand is built for larger orders, menus, and special events… created to turn the ordinary into something unforgettable.

A screenshot of our brand new Cakeshop website
Our wowify logo

meet the team

meet the Bath-based team behind wowify: experts in edible branding, here to make your cakes, drinks, and events unforgettable.

joe
founder
Emily
founder
Georgia
Marketing
Maisie
Design
Olivia
Admin

we believe in...

quality crafted with care.
delivered with wow.
creativityfresh ideas.
toppers that pop.
customer service
here for every
moment, big or small.

why use wowify?

with 10+ years of experience and 5-star service, we help brands and party planners wow their guests.

our in-house design team creates custom toppers for any food or drink - fast, fun, and totally unforgettable. on a deadline? we’ve got you.

happy wowify customers

charities, bars, bakeries, global brands, you name it... we’ve helped them top it off in style.

get in touch

Cupcake with a round wafer cupcake topper sticking out of it that has the wod 'hey' printed on it.

get in touch

whether you're planning a product launch or a party,
we’re here to help bring your vision to life.
Tell us what you need & we'll help you make your menu,
moment or event a bit more WOW.